The ways that sports advertising can increase a brands image

Football is one of the most watched sports in the world today, so sponsoring it in one of the following means is successful promotion.

Sponsoring a total sporting event is an beneficial way to advertise a brand, especially when it is something watched around the world. The Hisense shareholders made the decision to sponsor the 2018 soccer world cup, which is just about the most viewed events of all time, so of course will have distribute the companies image successfully. The sponsorship of events does not have the longevity of other sponsorships, such as kit or ground sponsors, but it is maybe the most efficient for that brief space of time. When a specific occasion is a big success and remembered fondly, then the same narrative is given to the brand names that sponsor it; this is the case for any event and of course sporting events are no different.

The greatest sponsorship deals are nearly usually for soccer tops, as these are the most recognisable aspects of football clubs to supporters, apart from the players themselves of course. It is a clever sponsorship idea to sponsor a football shirt as it will then be used for every bit of promotion both for the team but likewise for the footballers themselves, meaning you are receiving more for your money than many other sorts of advertising. The success of a soccer team will determine the size and cost of the sponsorship deal, so generally the most supported and watched teams will access the largest sponsorship deals. For instance, the Chevrolet owners made the decision to sponsor perhaps the most followed football team in the world today, and this came at a top price; the top itself however sold just about three million units in one year, showing how effective this type of sponsorship can be. The shirt is donned all over the world which gives the car manufacturing firm a global outreach through a single solitary advertising deal. If the team is seriously effective, like the team in question has been, that likewise assists to highlight the sponsors brand.

Whilst many businesses looking to sponsor will try and sponsor soccer tops, there are some good examples of businesses sponsoring whole domestic leagues. There are some examples of businesses sponsoring whole leagues. This type of sponsorship is rare, but that is partly because of the fact there are limited leagues to sponsor, and if you are a big brand, you will like to sponsor the top division. At shareholder meetings like the Telecom Italia AGM they would have been chosen to sponsor the leading Italian division, which is about the most watched in Europe; sponsoring one of the top leagues around Europe is of course an important sponsorship for sport. The cup that is lifted at the end of the season even has the sponsor on it, which shows how extensive and thorough a sponsorship such as this might be.

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